Cognitive Research Project
Does short content affect the degradation of attention and memory?
Modern apps are full of quick, 15-second videos like Shorts, Reels, and TikTok. They are great for chilling out, but they secretly rewire how our brain works.
The Goldfish Effect & ADHD Simulation
When you watch hundreds of these videos, your brain gets used to getting new, exciting updates every few seconds. This triggers what scientists call the Goldfish Effect—your attention span shrinks so much that you can't focus on one thing for more than a few moments.
Over time, this constant need for quick fun makes your brain restless and distracted. It simulates real ADHD symptoms, meaning you physically cannot sit down and read a book or study without your mind constantly wandering away.
Average Digital Attention Span (Seconds)
2004 Baseline150 sec
2012 Shift75 sec
2026 Current Status47 sec
Data source: Dr. Gloria Mark — Attention Span tracking metrics.
Brainrot Impact Calculator
Project the degradation of your working memory capacity over a 12-month timeline.